KISS FM is a regional commercial station broadcasting in FM frequencies that was established in 1998.
It is in the top ten of most popular stations, reaches an audience of XX.XXX% according to GeoPoll’s 2018, second quarter survey on radio stations audience share nationwide. No data on its audience reach but its programs can reach Mwanza, Dar es Salaam, Morogoro, Tanga and Mbeya. The station broadcasts youth tailored programs and news and current affairs.
Kiss FM’s license is registered to Sahara Media Group Ltd (SMG) to 100% - according to the Tanzanian Communication Regulatory Authority (TCRA). SMG, formerly known as Sahara Communication and Publishing Company Ltd. was established in 1992. SMG runs three media outlets—Star TV, Radio Free Africa and Kiss FM.
Ownership data for SMG was not accessible at the Business Registrations and Licensing Agency (BRELA). According to his Linkedin profile, Chairman and CEO of SMG is today still its founder Dr. Anthony M. Diallo, an ex-Minister in several capacities. According to a questionnaire filled in by the R&D Manager of SMG, there are no surveys conducted to assess the advert revenue for each FTA station. The government provides the company with information and news, however, does not support considerably with state advertising.
Regional (Dar Es Salaam, Mwanza, Morogoro, Mbeya, Tanga)
Media Companies / Groups
Sahara Media Group Limited
Kiss FM belongs to the Sahara Media Group Limited, which was founded and is owned by Dr. Anthony Diallo.
Dr. Anthony M. Diallo - is a politician and Mwanza Regional Party Chairman of the ruling Chama cha Mapinduzi (CCM). He was a Member of Parliament (1995 to October 2010) when he lost to the opposition candidate. He served in different capacities in the cab
Dr. Anthony Diallo - see above.
Shalubano Abubakari - Programme Manager #
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Audience share based on Geopoll’s Radio & TV Ratings Tanzania (April – June 2018) report.
Research and Planning Manager, Sahara Media Group (September 2018). Media Ownership Monitor Questionnaire Sahara Media Group.