Michuzi Blog is amongst the first Tanzanian online blogs to be established and it is dealing with current news dissemination to Tanzanians and abroad. It uses Kiswahili and mostly covering news stories from politicians, government officials and society in general. It was launched in 2005.
Michuzi Blog covers mainly issues related to politics and among the online advertising agency as compared to other blogs in the country. According to a GeoPoll media consumption survey (Aug 30 – Sep 1st, 2018), Michuzi Blog is read by XX.XXX% of the Tanzanian audience and XX.XXX% in Dar es Salaam and Morogoro.
According to the Business Registrations and Licensing Agency (2018) Michuzi Blog is a family ownership property whereby, Muhidin Issa Michuzi holds 50% of the shares, Ahmad Issa Michuzi 10%, Othman Adam Michuzi 10 %, and Christopher Mtakyawa Makwaia having 15 Shares. It is not indicated who holds the remaining 15% shares.
Photo journalist Muhidin Issa Michuzi founded the company with his brothers Ahmad and Othman and acts as Chairman and CEO, according to his Facebook profile. There a almost no information about Christopher Mtakyawa Makwaia. The shareholders also operate as directors according to the BRELA company profile.
The company registered office is at Namanga along Alli Hassan Mwinyi Road, Plot no. 14/13 Kinondoni, Dar es Salaam. According to BRELA (2018), the company’s annual return has not been filed for consecutive five years from 2013 to date.
Media Companies / Groups
Michuzi Media Group Co. Limited
Michuzi Media Group is registered to the Michuzi siblings and a further shareholder, which remain low profile. The group is registered as Online Content Provider at TCRA as well as as company at BRELA. The Company has not filed for the years 2013,2014,2015,2016,2017 and 2018 at BRELA.
Group / Individual Owner
Christopher Mtakyawa Makwaia.
. Low profile.
shareholder(s) not listed
in the 2000's
Muhidin Issa Michuzi - holds a half of the company’s shares and acts as Chairman and CEO. He is a Tanzanian photojournalist. He is well known for setting up Michuzi Blog in the 2000’s, one of Tanzania’s first relevant blogs.
Muhidin Issa Michuzi - see above.
No information about newsroom setup.
P. O. Box 933
DAR ES SALAAM
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Audience share based on GeoPoll survey (Aug 30 – Sep 1st, 2018), commissioned by MOM Tanzania. Social networks, search engines and advertising websites were excluded in the ownership analysis.