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TBC Taifa

TBC Taifa is the original national service radio channel of Radio Tanzania Dar es Salaam hence carries the original mandate of public broadcasting namely inform, educate, and entertainment. However, with the introduction of other outlets, the entertainment component has be given less importance.

In an interview, the Director of Radio Services stated that 75% of its programmes is about information and education and only 25% is entertainment.Therefore, the main objectives of TBC Taifa is to educate and inform the audience on major national issues such as government policies, vision 2025, the five year development plan and the ruling party - CCM - manifesto.

According to the Tanzania Media Measurement report by GeoPoll, with audience statistics for quarter of 2, 2018, TBC Taifa’s audience share is at XX.XXX% . This means it is ranked fourth among all radio stations, and the Tanzania Broadcasting Corporation’s (TBC) most popular radio.

TBC is the only public broadcaster on Tanzania mainland. It is a public corporation established under the Public Corporation Act, 1992 to provide a public service broadcasting through radio and television. TBC is owned by the Government of the United Republic of Tanzania through the Treasury Register, a department within the Ministry of Finance, that holds 100 percent of shares. The interest of the government is to use TBC to reinforce government’s efforts in nation-building. Consequently, the Government expects TBC to be its mouthpiece rather than speak independently and objectively.

One result could be the handling of sources: TBC Taifa heavily (70%) uses arguments of authorities as sources. This showed a media quality study commissioned by Media Council of Tanzania (MCT). It also claimed that only one out of four news items had a good structure. Not even half the program items focuse on the ordinary citizen, and the coverage focuses only to 8% on political issues.

Key facts

Audience Share

XX.XX%

Ownership Type

public

Geographic Coverage

National

Content Type

free content

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Tanzanian Broadcasting Corporation

Ownership

Ownership Structure

TBC Taifa is operated by the theoretically public but practically state-runTanzanian Broadcasing Corporation.

Voting Rights

Missing Data

Individual Owner

100%
Media Companies / Groups
Facts

General Information

Founding Year

Started as„Sauti ya Dar es Salaam” (The Voice of Dar es Salaam): July 1st 1951.

Founder

British Colonial Government, put under the Social Development Department.

Ceo

Dr. Ayubu Rioba - holds the position of Director General at TBC. Hes appointed by the President in 2016. Prior to that position, he worked as a lecturer at at University of Dar es Salaam, School of Journalism and Mass Communication. He is a professional j

Editor-In-Chief

Dr. Ayubu Rioba -see above.

Other Important People

President - appoints the CEO/ Director General and Board Chairman.

Contact

Tanzania Broadcasting Corporation

P.O. Box 9191, Dar-Es-Salaam

Tel.: +255222860760

Fax: +255 222865577

E-Mail: info@tbcorp.org

www.tbcorp.org

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Audience share based on Geopoll’s Radio & TV Ratings Tanzania (April – June 2018) report.

Sources

Director of Radio Services, TBC (September 2018). Media Owner Monitor Questionnaire TBC.

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