This radio channel is targeting the youths. According to the Director of Radio Services in an interview, TBC FM is a channel of youths, by youths and for youths. The producers are youths, content is geared to serve interests of youths and the main target audience is youths. However, broadcasting ethics have to be adhered to.
According to the Tanzania Media Measurement report by GeoPoll, with audience statistics for quarter of 2, 2018, TBC FM’s audience share is at XX.XXX%. This means it is ranked seventh among all radio stations.
It belongs to the Tanzania Broadcasting Corporation, which is the only public broadcaster on Tanzania mainland. It is a public corporation established under the Public Corporation Act, 1992 to provide a public service broadcasting through radio and television. TBC is owned by the Government of the United Republic of Tanzania through the Treasury Register, a department within the Ministry of Finance, that holds 100 percent of shares. The interest of the government is to use TBC to reinforce government’s efforts in nation-building. Consequently, the Government expects TBC to be its mouthpiece rather than speak independently and objectively.
Media Companies / Groups
Tanzanian Broadcasting Corporation
TBC Taifa is operated by the theoretically public but practically state-runTanzanian Broadcasing Corporation.
Started as„Sauti ya Dar es Salaam” (The Voice of Dar es Salaam): July 1st 1951.
British Colonial Government, put under the Social Development Department.
Dr. Ayubu Rioba - holds the position of Director General at TBC. Hes appointed by the President in 2016. Prior to that position, he worked as a lecturer at at University of Dar es Salaam, School of Journalism and Mass Communication. He is a professional j
Dr. Ayubu Rioba -see above.
Other Important People
President - appoints the CEO/ Director General and Board Chairman.
Minister of Information - appoints the other board members.
Ministry of Finance - confirms annual budget for TBC.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Audience share based on Geopoll’s Radio & TV Ratings Tanzania (April – June 2018) report.
Director of Radio Services, TBC (September 2018). Media Owner Monitor Questionnaire TBC.