Clouds FM referred to as “The People’s Station” is a private radio station based in Dar es Salaam and owned by Clouds Media Group which also runs Clouds TV, Coconut FM and Choice FM in the electronic media industry.
Clouds FM was established in 1998 to cater for entertainment is one of the top rated radio stations in Tanzania. The Q2 2018 Geopoll survey ranked station the first nationwide among top 20 stations in terms of audience share (XX.XXX %). The survey also placed Clouds FM the first in the followings zones: Central (XX.XXX % Coastal (XX.XXX %), Lake Zone (XX.XXX %), Southern region (XX.XXX %) and Southern Highland region (XX.XXX %). The station is also popular in Dar es Salaam.
Clouds FM which broadcasts its program in Kiswahili is well received in Dar es Salaam, Mwanza, Arusha, Dodoma, Mbeya, Pemba, Mara, Tanga and Zanzibar.
The station’s early support of the local Bongo Flava genre, the use of frequencies end of regular FM dial coupled with quality programs have helped catapult it to take a lead in the listenership.
The station is owned by Clouds Media Group of which Joseph Kusaga, a seasoned entrepreneur, is the co-founder and Chief Executive Officer. Kusaga started off as a DJ and produced events and discotheques across Tanzania, before he co-founded C.L.O.U.D.S. (Cool, Lovable, Outrageous, Unique, Dynamic, Sound) FM. From the inception of CLOUDS, Kusaga has continued to build a strong portfolio of successful media, hospitality and technology firms. His partner throughout the years was Ruge Mutahaba who still is Director of Strategy and Programs Development at Clouds Media Group.
There is no company data at the Tanzanian Communication Regulatory Authority (TCRA) available. There is a company profile for Clouds Television at the Business Registrations and Licensing Agency (BRELA), according to which Alex Mkama hold 25% of the shares, just as much as Joseph Kusaga. Clouds Entertainment Limited holds 50% of shares.
Media Companies / Groups
Clouds Entertainment Co. Limited
Clouds Television Limited ist amongst others owned by Clouds Entertainment Limited, which belongs to Kusaga & family.Data from TCRA and BRELA.
Group / Individual Owner
Alex Mkama Kusaga
is the father Joseph Kusaga, the funder of Clouds Entertainment Limited. He died in South Africa in 2009 and was laid to rest in Dar es Salaam on 7th November 2009. Still listed as shareholder as of 2018.
Joseph Kusaga - developed a passion for music at a very early age. He started to organize events when he was still at the college studying electronics, and became a very popular DJ and event organizer. He got the idea to start a media company during his
Joseph Kusaga - see above
Ruge Mutabaha - Director of Programme.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Audience share based on Geopoll’s Radio & TV Ratings Tanzania (April – June 2018) report.