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TBC2 is the ultimate fully fledged commercial media outlet of Tanzanian Broadcasting Corporation (TBC).

According to the Tanzania Media Measurement report by GeoPoll, with audience statistics for quarter of 2, 2018, TBC2’s audience share is at XX.XXX%. This means it is ranked tenth among all news-focused TV stations.

According to Tanzania Broadcasting Corporation Establishment Order, 2007, TBC is mandated to have four types of media outlets namely public broadcasting services, commercial broadcasting services, community broadcasting services and such other broadcasting activities as the Minister responsible for Broadcasting may determine.

In a face-to-face interview (13/09/2018), the Director of Radio Services said that ultimately TBC is going to off-load commercials in TBC Taifa and TBC1, so that they can concentrate on broadcasting national development issues and events in reinforcing government efforts in nation-building. The Director of Radio Services said currently commercials in the two main media outlets are either cancelled or resheduled to uncontracted time thereby putting off advertisers from using the outlets. Meanwhile, content of TBC2 is more entertainment than commercial.

TBC2 belongs to Tanzania Broadcasting Corporation, the only public broadcaster on Tanzania mainland. It is also a public corporation established under Section 4 of the Public Corporation Act, 1992 to provide public services broadcasting through radio and television. TBC is owned by the government of the United Republic of Tanzania through the Treasury Registrar, a department within the Ministry of Finance and Planning that holds 100% shares. Consequently, the government uses it as its mouthpiece rather than to speak objectively and independently.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Free to Air

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Tanzanian Broadcasting Corporation


Ownership Structure

TBC2 is operated by the state-ownedTanzanian Broadcasting Corporation.

Voting Rights

Missing Data

Individual Owner

Media Companies / Groups

General Information

Founding Year

Missing Data




Dr. Ayubu Rioba - holds the position of Director General at TBC. Hes appointed by the President in 2016. Prior to that position, he worked as a lecturer at at University of Dar es Salaam, School of Journalism and Mass Communication. He is a professional j


Dr. Ayubu Rioba - see above.

Other Important People

President - appoints the CEO/ Director General and Board Chairman.


Tanzania Broadcasting Corporation

P.O. Box 9191, Dar-Es-Salaam

Tel.: +255222860760

Fax: +255 222865577


Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Audience share based on Geopoll’s Radio & TV Ratings Tanzania (April – June 2018) report.


Director General, TBC (October 2018). Media Ownership Monitor Questionnaire TBC.

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